The Belfry is a Finalist for Best UK Hotel at the
2026 Travelling for Business Awards, and it brings the field something no London rival can: the Brabazon. Four Ryder Cups have been decided on the resort's championship course — more than any venue on earth — and that sporting gravity, minutes from the M42 in the heart of England, powers one of the country's most complete business resorts.
The current chapter is transformation. The resort has unveiled an
£80 million expansion adding new rooms, a leisure club and a major events space — the boldest investment in its history — building on refurbishments that have already carried the bedrooms, restaurants and spa well beyond their golf-hotel origins. The result is a property that hosts a product launch on Wednesday, a corporate golf day on Thursday and a family weekend after, without any audience feeling like the compromise.
Business is the Belfry's native game. The conference estate ranks among the Midlands' largest, with suites scaling from boardroom to exhibition, and the incentive assets write themselves: rounds on the Brabazon or PGA National, the leisure club and spa for delegates who swing nothing, and Birmingham's airport and rail hub fifteen minutes away — logistics that make national gatherings genuinely central rather than London-defaulted. Service culture leans warm Midlands rather than starched, which suits the mix.
The golf still crowns it. Playing the 10th at the Brabazon — the drive Ballesteros made famous — remains British corporate hospitality's surest conversation-starter, and the resort's constant investment keeps conditions championship-grade for amateurs living the legend. The golf academy and short-game facilities mean even beginners leave with a story, which is precisely what incentive days are for.
The nomination recognises scale, purpose and momentum: a resort that dominates its region's business-events market while rebuilding itself around the next decade.
Travelling for Business has reported each phase of the investment, and the consistency is the point: this is a plan being delivered, not a rendering, with the new events space aimed squarely at the national conference market. A place among the 2026 Finalists confirms the heartland champion belongs on the national card. Winners will be announced at the 2026 Travelling for Business Awards, and the Belfry knows better than most venues how contests end.
