The boutique travel PR agency telling Africa's best sustainable tourism stories to UK audiences. Umlingo joins the 2026 awards as event partner.
The boutique travel PR agency telling Africa's best sustainable tourism stories to UK audiences. Umlingo joins the 2026 awards as event partner.
Founded and run by Claire Roadley from West Sussex, the agency draws on more than 25 years of experience in travel public relations, built on long-standing relationships with travel writers, editors and the UK travel trade.
Umlingo’s model is refreshingly different from the big-agency norm. It offers PR support from as little as two days a month, making UK and international media exposure affordable for small, sustainable hotels, lodges and safari camps that lack big marketing budgets but have stories worth telling. Alongside media relations, the agency provides social media, copywriting and tourism marketing, and works only with properties and brands aligned with its commitment to sustainable eco-tourism.
The agency’s portfolio spans some of Africa’s most distinctive camps and lodges. In East Africa it represents Bushtops Safari Camps, whose Mara, Serengeti and mobile camps put guests in the front row for the wildebeest migration. In Namibia it works with Onguma Safari Camps on the edge of Etosha, a client Travelling for Business readers know well from our coverage of the pioneering Onkolo Soundscapes listening hide, a first for Namibia, and our interview with Justine Nuxas, general manager of Onguma The Fort. South African clients include the charmingly rustic Mosetlha Bush Camp in Madikwe Game Reserve, while project work ranges from Weeva, the award-winning sustainability data platform for tourism businesses, to the OurAfrica.Travel virtual trade show connecting African suppliers with the global travel trade.
Africa is an increasingly serious player in incentive travel and executive retreats, and the safari sector’s push into sustainable luxury is a story UK buyers want told well. Agencies like Umlingo are the bridge, bringing credible, conservation-minded African products to the attention of British media and organisers.
As an event partner of the Travelling for Business Awards, Umlingo brings its passion for Africa and sustainable tourism to the UK’s leading celebration of excellence in business travel. Find out more at umlingo.co.uk.
"Africa is an increasingly serious player in incentive travel and executive retreats, and the safari sector's push into sustainable luxury is a story UK buyers want told well"
Investment from £7,500 for Category Partners. Headline tier confirmed. Experience and Lifetime Achievement opportunities still available.
