Merlin Events is a Finalist for Best Attraction Buyout for Corporate Groups at the
2026 Travelling for Business Awards, and it brings the category its widest toybox: the events arm of the attractions giant behind the London Eye, Madame Tussauds, SEA LIFE, LEGOLAND and the Alton Towers and THORPE PARK resorts. One relationship unlocks private capsules rotating over Westminster at champagne hour, celebrity-studded receptions in wax, sharks gliding past dinner tables, and full theme-park takeovers where the coasters run for one company's badge-holders only.
The London portfolio owns the after-dark market. The Eye's private capsules and full-wheel hires give receptions the capital's definitive view — thirty minutes of skyline per rotation, catered and branded; Madame Tussauds hosts parties where delegates mingle with the wax A-list; the SEA LIFE aquarium turns drinks into an underwater procession; and combinations sequence a single evening through multiple icons within walking distance. Outside the capital, LEGOLAND builds brick-themed corporate family days, while Alton Towers and THORPE PARK pair conference facilities and hotels with ride exclusivity — the incentive currency no venue-with-a-ballroom can print. Delegates measure these evenings in stories told for years.
Travelling for Business hears those stories retold at every industry gathering.
The operational spine makes the breadth usable. A single events team handles capacity from ten to thousands, with catering, production, branding and security drilled across sites that host the public in millions — crowd craft transferring directly to corporate flawlessness. Account teams carry client history across venues, so the second booking starts smarter than the first ever could. For planners, the portfolio solves the repeat-client problem in one call: this year the Eye, next year the sharks, the year after a coaster with the company logo on the front row. Availability and price points span the portfolio too, from an after-work capsule reception to a resort weekend with exclusive ride time — breadth that lets one supplier serve the whole corporate calendar, Christmas parties included at every scale.
The nomination recognises breadth with delivery — Britain's most famous attractions, run by one team that privatises wonder nightly. Winners will be announced at the 2026 Travelling for Business Awards, and Merlin could celebrate at altitude, underwater or at 80 miles per hour, according to taste.
