Singapore Airlines was named Winner of Best Long Haul Airline of the Year at the 2025 Travelling for Business Awards, confirming what frequent flyers have long suspected: nobody carries passengers across the world quite like the carrier with the Singapore Girl on its tail.
The airline's supremacy rests on a simple refusal to treat any detail as too small. Cabin service delivered with genuine grace rather than script; seats and bedding engineered for real sleep; dining that treats altitude as a challenge to overcome rather than an excuse - every element of a Singapore Airlines long haul flight reflects decades of obsessive refinement. External validation keeps arriving, with a global study this year naming it the
world's best long-haul carrier, but the truest endorsement is the readership of this magazine voting with their own weary, well-travelled judgement.
From London Heathrow, the airline's services to Singapore open one of aviation's great networks, with
Changi Airport - itself a byword for efficiency and calm - connecting onwards across Asia, Australasia and beyond. A new
joint business with Malaysia Airlines deepens that regional web further, while the carrier's largest-ever
Time to Fly travel fair with sister airline Scoot showed a group confident enough to put value on the table at scale.
Voters also saluted consistency across the whole aircraft. Premium economy and economy passengers describe an experience that shames many rivals' business cabins, while the KrisFlyer programme rewards loyalty with redemptions people actually want. Excellence, at this airline, is not rationed by fare class.
The 2025 category saw Singapore Airlines take the title ahead of Finalists Etihad and Emirates - a Gulf-powered shortlist that made the Asian champion's victory all the more emphatic.
The airline's appetite for the hardest challenges seals its reputation. Singapore Airlines operates the world's longest nonstop services, crossing the planet between Singapore and New York with a calm that makes ultra-long-haul feel routine, and it pioneered the modern premium economy cabin that much of the industry later copied. Where long haul flying's frontiers are, this carrier is usually there first - and usually executing best.
As the Travelling for Business Awards look towards 2026, Singapore Airlines sets the long haul standard by which every rival is measured: the airline that turned distance into an experience travellers anticipate rather than endure, and shows no sign of surrendering the crown.
