SAS was named a Finalist in the Best Short Haul Airline of the Year category at the 2025 Travelling for Business Awards, recognition for the airline that has made Scandinavian composure its calling card across Europe's skies.
For UK business travellers, SAS is the gateway to the Nordics: frequent services linking Britain with Copenhagen,
Stockholm and Oslo, and onwards through those hubs to the whole Scandinavian map. The proposition is quintessentially Nordic - clean-lined cabins, unfussy efficiency, and the small civilities that make working journeys easier, from decent coffee to a boarding process that never descends into scrum. SAS Plus offers a sensible premium tier for corporate policies, while the EuroBonus programme rewards the region's frequent flyers with genuine usefulness.
The airline's recent chapter has been one of renewal. Now flying within the
SkyTeam alliance, SAS has signed
codeshare and interline agreements with Air France and KLM that knit Scandinavia more tightly to the world, improving connectivity between the Nordics and the United States through multiple European gateways. Onboard, innovation continues in characterful style: SAS became the
first airline to launch BBC Nordic as a premium in-flight experience, bringing curated entertainment to routes where most carriers offer none.
Voters responded to the coherence of it all. SAS understands its passengers - punctual, design-literate, quietly demanding - and builds an airline in their image, from Scandinavian-sourced menus to a long-standing seriousness about sustainable aviation that predates the industry's conversion. A short flight with SAS feels like the region it serves: efficient, calm and effortlessly stylish.
The 2025 title went to Jet2, with SAS shortlisted alongside Loganair - a Finalist trio showing the remarkable breadth of the short haul category, from Yorkshire warmth to Highland grit to Nordic cool.
Fleet renewal reinforces the promise, with modern Airbus neo-generation aircraft bringing quieter cabins and meaningfully lower emissions per seat to the network's backbone - progress that matters to corporate travel programmes measuring their footprint. Punctuality, meanwhile, is treated as a cultural value rather than a statistic, in the best Scandinavian tradition: the timetable is a promise, and SAS keeps it.
As the Travelling for Business Awards look towards 2026, SAS stands as Europe's benchmark for civilised short-haul flying - and, for the many British businesses trading with the Nordics, the airline that makes the region feel a neighbourly hop away.
